Our Success – Dressing to Sell

Selling a property is one of the most talked about things in the UK and sparks interest in everyone. For this reason it is no wonder our TV screens are filled with programmes from‘Grand Designs’, ‘Location Location Location’ and ‘Million Pound Properties’, to ‘Phil Spenser: Secret Agent’. The latter is inspired by properties that are in need of improvement to maximise their return and are possibly struggling to sell on the open market. Transforming the look and feel of a property, along with its marketing can spark considerable interest which will ultimately boost the final sale price. At Vanilla Square we decided to test this theory to maximise some of our clients’ sales, using the skills of a House Doctor from Sienna Interiors to improve several properties; the results were spectacular. Clients appear to be stretching their budgets when a property is presented in show home condition. You don’t always need to spend a fortune, and it can often be some clever staging tips with your own furniture and possibly some fresh paintwork. Some of the examples below show the difference it can make to a sale and we would happily guide you through the process if this strategy was of interest

14 Rosslyn Terrace, Dowanhill

Vanilla Square managed the rental of this handsome duplex conversion for a number of years whilst the owner settled into a new positon in Australia. Deciding to sell the property and reside permanently in Australia, the owner wanted to maximise his sale both in terms of timescale and price. Having had tenants in the property and a little work needing done, VS proposed decorating works along with our dressing for sale service to show this beautiful period property off at its best. A neighbouring property had sold recently for £490,000 although our expectations were a lot higher for this property. It was launched to the market and admired by a number of potential purchasers before securing a sale at close to £600,000 from a buyer sourced in Switzerland.

This sale was a great example of how we can turn a rental property into a stunning home and sell it seamlessly, all whilst the owner relaxes in another country. This entire process was carried out without the owner needing to visit and this took all the stress associated with renovating and selling from the owner who was delighted with the results.