Dress for Sale

Selling a property is one of the most talked about things in the UK and sparks interest in everyone. For this reason it is no wonder our TV screens are filled with programmes from‘Grand Designs’, ‘Location Location Location’ and ‘Million Pound Properties’, to ‘Phil Spenser: Secret Agent’. The latter is inspired by properties that are in need of improvement to maximise their return and are possibly struggling to sell on the open market. Transforming the look and feel of a property, along with its marketing can spark considerable interest which will ultimately boost the final sale price. At Vanilla Square we decided to test this theory to maximise some of our clients’ sales, using the skills of a House Doctor from Sienna Interiors to improve several properties; the results were spectacular. Clients appear to be stretching their budgets when a property is presented in show home condition. You don’t always need to spend a fortune, and it can often be some clever staging tips with your own furniture and possibly some fresh paintwork. Some of the examples below show the difference it can make to a sale and we would happily guide you through the process if this strategy was of interest

Dundonald Road, Dowanhill

This property was a spacious second floor flat in a popular pocket in Dowanhill. It had been rented out for several years and was tired and empty which did not give a great first impression. Initial thought on value was in the region of £225,000. The client had a high profile job in Edinburgh and therefore did not have a lot of time to make any changes, hence Vanilla Square worked closely with Sienna Interiors to create the right design. In total the client spent around £12,000 on fresh décor, lighting improvements and renting some furniture to stage the property. An impressed surveyor set the Home Report at £265,000 and we launched to the market at Offers Over £230,000. Over a two week period Vanilla Square sourced 77 viewers and set a closing date whereby we received 18 written offers. Every one of the 18 offers were OVER the Home Report value with the top offer reaching just over £320,000- 20% over the Home Report valuation!